Additional skills

In addition to a considerable depth of expertise in the areas of financial and corporate PR, we are also able to offer a broad range of experience across a wide spectrum of industry sectors to our clients. Nor is our expertise confined principally to PR: our team has high level experience in a wide range of advertising, marketing and communications skills, which enables us to integrate fully with your team and use PR in the right context. Our complementary skills and expertise include proficiency in a number of foreign languages (Dutch, German,Spanish, French and Italian), media training, research, strong international media connections and lecturing on investment, banking and PR. We also have a broad spread of international experience at a senior level.

We are adept in the use of New Media, having worked for a number of Internet-based companies, and are expert in Viral Marketing. One of our directors, Jonathan Rush, was commissioned by the Institute of Public Relations to write the deliberately provocative report, The Death of Spin, examining the impact of the Internet on corporate communications and reputation. This examines how the Internet has speeded up the spread of news and rumour, and increased the need for a properly planned strategy for controlling and managing communications and the flow of information to the media.

We can provide access to tracking studies, market analysis and other industry research, as well as archive press comment and other material.

Our team’s professional qualifications include membership of the Institute of Public Relations (MIPR), the Chartered Institute of Marketing (MCIM), the Institute of Direct Marketing (MIDM), the Institute of Chartered Engineers (MICE), the Teachers & Trainers of Financial Services’ Consultancy Panel and fellowship of the Chartered Institute of Bankers (FCIB) and the Royal Society of Arts (FRSA).

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